OYO launches brand ‘SUNDAY’ in UK, UAE

ORAVEL STAYS LTD., OYO’s parent firm, and SoftBank Group recently launched their premium hospitality brand, SUNDAY, in the United Kingdom and United
Arab Emirates. Meanwhile, OYO’s serviced hotels business saw 250 percent growth in its first year, adding 700 hotels since September 2023, surpassing its
target of 200.

The international expansion is part of OYO’s ongoing efforts to strengthen its premium property portfolio globally, the company said in a statement.

“Our data shows growing demand for premium, experience-driven accommodations,” said Puneet Yadav, Oravel’s UK business head. “This strategic move allows us to
tap into the luxury segment while maintaining our commitment to delivering value across all price points.”